Blog » Buzz »

Green Roof Garage in National Pepsi Campaign February 05 2010

Venturing onto YouTube today, I came across the above advertisement for Pepsi's new humanitarian/environmental effort, and was surprised to see my own green-roofed garage!

A couple years ago fashion/rock star photographer Karen Moskovitz came over with a young model family to shoot some stock "lifestyle" photos and video using our garage as the backdrop. (That's not me watering the roof!) This is the first of the images to bear fruit, as far as I know. One funny thing is that while the clip shows the fellow watering the roof--which definitely makes a better video--we very rarely need to do that, since the roof is planted with drought-tolerant grasses and sedums.

It's a bit odd to be shilling Pepsi, even if very indirectly, but I do like the idea that we are clearly living in someone's idea of a better future!

RH